PIT STOP tonight (TOYOTA RACING YouTube series)

Turns out “steering the conversation” is way more fun when you’re talking to professional drivers.

I helped develop the concept, strategy, and pitch materials for Pit Stop Tonight - a Toyota Racing YouTube series that collides a late-night talk show format with the unpredictable energy of race weekend.

BRAND(S)

TOYOTA Racing

AGENCY

Portal-A

Role

Creative Concepting, Pitch Strategy, Writer

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