“The World’s
Worst Superhero”

HOSTINGER x UPFLIP

A popular YouTube channel and education platform, UpFlip.com produces entrepreneurial success stories to inspire others.

When asked to construct an integrated ad for an episode featuring a multi-million dollar poop scooping business, I not only questioned all of my life choices (why write jokes when I could just pick up poop?) but attempted a comedic concept that satisfied both the brand and channel requirements - resulting in a high-performing ad that entertained and informed.