“Swoop Scoop”

UPFLIP EPISODE (Long-form YouTube Series)

As a creative strategist and episode writer, I was tasked with conducting research,  interviewing the guest, constructing engaging questions, and structuring the episode to maximize audience retention - which isn’t hard to do when discussing a dog poop scooping business that brings in over $2.4M/year (woof). The end result? One of the channel's highest performing videos to date.